Lawrence (Larry)Findleton
1700 Shadydale Lane
Placerville, CA 95667
530-906-6188
Work Experience
Founder and CEO
No Scar SRT, Inc - Carson City, NV January 2012 to November 2022
Non-surgical treatment for non-melanoma skin cancer. In 2016 we created the first DICOM/PACS for Dermatology. In 2020 we became the Strategic Partner for MetaOptima. We created DERMDETECT, LLC and worked with Oregon Health Science University (OHSU) and became the skin cancer screening service for the Townships in New Jersey. COVID-19 and Oregon lockdown destroyed our business and the shareholders voted to dissolve. Sequential Digital Dermoscopy Imaging (SDDI) saved money & lives…not is USA!
Founder and Owner
River Gables Private Residence Club - Coloma, CA December 2003 to December 2008
Co-founder River Gables, Love at First Bite Gourmet Catering, Take A Bite Deli, and member of Luxury Home Exchange. After raising our seven children, my wife and I converted our 5400 sq/ft estate on the South Fork of the American River in historic Coloma into a successful short-term rental for private weddings. During this time, I also performed as VP of Marketing for Findleton Estate Winery. We ultimately sold the property for $2.2M and became debt-free and determined to stop the deaths from melanoma skin cancer.
VP Business Development
Radiology Corporation of America - Boca Raton, FL August 2002 to November 2003
Created the Joint Venture with Adventist Health System for a mobile Positron Emission Tomography service to provide valuable cancer management services to all Adventist Facilities by sharing one system.
Executive Vice President
MOLECULAR IMAGING - San Diego, CA
August 2019 to August 2022
Contracted and serviced 35 major healthcare systems in the West. Created the world’s first Virtual PET Imaging Service with 9 hospitals in Portland Oregon sharing on Mobile Trailer that contained a Positron Emission Tomography (PET) with DICOM/PAC shared services. Top sales performer – Super Man Award.
Regional Sales Manager
Diasonics Ultrasound/GE Medical - Milpitas, CA November 1991 to August 2020
Hired to lead a new sales team and we successfully took our annual sales for $35 M to the purchase by GE Healthcare for $235M. Top sales 1993- and two-times Circle of Excellence Award Winner. Six Sigma
Regional Sales Manager
Advanced Technology Laboratories - Bellevue, WA
January 1982 to November 1991
President Round Table recipient 7 times, created the Customer Service Center in LA, managed 18 sales team members in Cardiology, Radiology, OB/GYN, and Vascular Ultrasound.
Western Regional Sales Manager
Advanced Diagnostic Research (ADR Ultrasound) - Tempe, AZ
July 1977 to January 1982
Top sales twice, we grew the company from startup to the sale to Squib for $37M. This is when we merged with ATL, and I continued my 17-year relationship before being recruited to turn around Diasonics Ultrasound.
Founder
Ultrasound Diagnostic Services (UDS) - Phoenix, AZ December 1974 to November 1977
Pioneered the acquisition of the world's first Real-Time Portable Ultrasound System. As we eagerly awaited ADR's delivery, we utilized the prototype, showcasing its groundbreaking capabilities to doctors worldwide. Our role as the inaugural sales distribution channel for ADR facilitated their rapid growth from a team of four to their eventual merger with ATL.
Field Medical Services, USN-R
United States Marine Corps Reserve (USMCR) - San Pedro, CA December 1971 to November 1977 Awarded Critical Occupation Transfer to Company H due to Ultrasound.
Navy Corpsman served with RECON – USMC – Honorable Discharge November 1977
Ultrasound Technologist
St Jude Medical Center - Fullerton, CA December 1973 to December 1975
Pioneered Diagnostic Ultrasound and co-founded the Non-Invasive Laboratory performing the first clinical exams in a private hospital setting for Cardiac and OB/GYN, and Abdominal. Attended the American Institute of Ultrasound in Medicine (AIUM) and presented research papers, grandfathered to become #135 Registered Diagnostic Medical Sonographer and American Society of Ultrasound Technical Specialist.
Education
Bachelor's degree - Registered Diagnostic Medical Sonographer RDMS in Healthcare Management
Fullerton College - Fullerton, CA
December 1972 to December 1977
Skills
• DICOM
• Team Management
• Sales Management
• Hospital Experience
• Business Development
• Medical Imaging
• Laboratory Experience
• Strategic Planning
• CRM Software
• Salesforce
• Anatomy Knowledge
• Marketing
• Presentation Skills
Certifications and Licenses
Real Estate Professional
January 2023 to Present
My career path shifted in Nov 2022 when our shareholders voted to dissolve our corporation due to COVID-19 and CMS/FDA corruption. My retirement investment is now focused on Rocky Ledge Estates, LLC and expanding our custom design for a new asset class of “Private Resort Homes” that can be built for less, rented for more per night and rented more often due to the unique design for large groups and four families. Team Findleton will drive the construction for the family legacy LLC. My three sons are driving, and my wife and I have oversight.
Registered Diagnostic Medical Sonographer RDMS (Abdominal, OB/GYN, Cardiac) ARDMS
GE Six Sigma Certified - Groove-AI trained – Graduate of the Groove Digital Academy – Master Mind –
CHAT GPT - Descript, YouTube, Google Workspace, Microsoft 365, Skype, Zoom, GoToMeeting
Personal Achievements
As a devoted father, I take great pride in raising and nurturing my seven wonderful children, instilling in them values of integrity and resilience. Furthermore, I am grateful to have shared an incredible journey of love and companionship with my beloved wife for over 27 years. Beyond the joys of family life, I have been fortunate to embark on unforgettable adventures across the globe. From exploring the vibrant streets of Japan, China, and Hong Kong to immersing myself in the rich cultures of Thailand and Tahiti, my travels have also taken me to awe-inspiring destinations such as Rio, Salvadore, Iguazu Falls, Jamaica, St. Thomas, British Virgin Islands, Hawaii, England, Scotland, France, Germany, Switzerland, Italy, Monte Carlo, Canada, Mexico, Fiji, and numerous captivating locations throughout the United States. These enriching experiences have broadened my perspective and deepened my appreciation for the diverse wonders our world has to offer.
References on Request